Active presence
Consistent and up-to-date activity on relevant social channels.
The number of followers matters, but it is not the only criterion for approval.
Consistent and up-to-date activity on relevant social channels.
Clear subject matter, author's approach and sustainable quality of the publications.
Good technical and visual quality of photos and videos.
Professional public behavior and correctness towards audience and partners.
Authentic reactions and connection with the audience, not just the number of followers.
Readiness for different markets, languages, formats and advertising requirements.
Willingness to develop within a minimum of three years.
There is no minimum follower count that automatically guarantees acceptance. The team evaluates the overall profile and conducts an online meeting before a decision is made.
Applications are considered individually. Approval, contract and payment are not automatic.